Could something as simple as the way you fold paper have an impact on the success of your fundraising letter?
Fundraising Coach, Marc Pitman thinks so! He recently posted a unique tip for fundraising letters – use a z-fold!
What’s a Z-Fold?
A z-fold is a simple way of folding a letter so that the recipient sees his or her own name first. Marc says it’s a great way to grab a person’s attention right from the start.
Find out how the z-fold works! Read the full article >>