Fundraising Letters – Does Fold Matter?

Fundraising Letters – Does Fold Matter?

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Could something as simple as the way you fold paper have an impact on the success of your fundraising letter?

Fundraising Coach, Marc Pitman thinks so!  He recently posted a unique tip for fundraising letters – use a z-fold!

What’s a Z-Fold?

A z-fold is a simple way of folding a letter so that the recipient sees his or her own name first.  Marc says it’s a great way to grab a person’s attention right from the start.

Find out how the z-fold works!  Read the full article >>

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