Fundraising Letters – Does Fold Matter?
Could something as simple as the way you fold paper have an impact on the success of your fundraising letter?
Fundraising Coach, Marc Pitman thinks so! He recently posted a unique tip for fundraising letters – use a z-fold!
What’s a Z-Fold?
A z-fold is a simple way of folding a letter so that the recipient sees his or her own name first. Marc says it’s a great way to grab a person’s attention right from the start.
Find out how the z-fold works! Read the full article >>