The secret to fundraising event success is great publicity! Learn how to advertise your event and reach your fundraising goals.
Publicity for your fundraising event is key to your fundraising success. The more people know about it, the more you increase your chances of raising more funds! How do you go about promoting your fundraising event? Here’s how:
Radio publicity from your local radio station is a great way to get your message across. Just contact the program directors at least a week or two in advance to let them know about your event. It is much better if you could show up at the station to actually meet them and give them some goodies to motivate them to promote your event e.g. some chocolate, t-shirts, pens, etc.
Use your website to communicate your fundraising goals. If you don’t have a website, it would be important that you get one. With the software available nowadays, it takes just a few minutes to set up, and often at no cost (e.g. Blogger.com, WordPress.com). Your site will help the public and the media get to know about your cause and your objectives. Not to mention, it’s a great place to thank your sponsors as well! Make sure your site is continuously updated to provide the most accurate info. Be proud of your fundraising event and post as many pictures as possible! Remember, a picture says a thousand words.
Create a press release and send it to the local media. Make sure it’s well written and presented in a way that’s eye catching. Ensure that you have a strong first paragraph, and that you have a contact name and phone number included. Invite the media to come and take pictures too! This will generate great publicity for your fundraising event.
Promote your event everywhere you can. Send out a catchy newsletter to your email and mailing lists, put posters up on bulletin boards and mention it to everyone you speak to on a daily basis.You’ll see, following these tips will help attract lots of publicity for your fundraising event and before you know it everyone will know about your fundraiser!