Forming good relationships and impressing your donors is something that will make your non profit standout over others.
Jim Berigan from Top School Fundraisers brought up additional ways to communicate with your donors other than asking for money. Although his article refers to schools, we can use many of these ideas for all non profit organizations. Here are a few of my favorite ones from Jim:
Everyone likes to receive a birthday card! Would you not be impressed if you received one from a non profit? I would be! So much so that they would be one of the first on my list to whom I would choose to give a donation to. It’s these little details that make a big difference.
Wow! Another great personal touch. Which donor would not be floored that you called them to invite them for lunch? Of course for budget reasons you can’t do this with all your donors. But if you can make a point of doing this once a week with your most important donors that will really help build a great relationship. On these lunches, take the time to listen to your donors. See what their concerns are in their personal or professional life. Perhaps you can also give them a hand. Relationships in general work best when there is a give and take on both sides.
Want to read all 10 Reasons To Contact Your Donors from Jim Berigan, and see how you can apply them to your organization?
It’s definitely worth the read 🙂