There are over 80 million millennials living in the US, and marketers are always looking for ways to appeal to them. After all, it’s a huge demographic and they have money to spend. The thing is Millennials are not the same as Baby Boomers, so old fashioned marketing techniques won’t work. If you want to make your fundraiser appeal to the younger generation, you’ll need to take a different approach. Here’s how to market your fundraiser to the millennial generation.
Use Social Media
It’s a safe bet that most millennials have smart phones. They use their phones for web surfing, email, and social media far more than home computers. Social media is a big part of the lives of Millennials because they use it every day for a variety of reasons from keeping in touch with family and friends, to staying informed with what’s going on in the news. That’s why social media channels like Facebook and Instagram are excellent ways to connect to this demographic.
Be authentic and personal
Of course if you’re going to get on social media and engage Millennials from there, you need to do it with the right kind of content so you’re speaking in terms that they will listen to. Whether it’s being shared from another source, or if it’s original material, the content you put out needs to be authentic and appeal to them on a personal level. Engage with your audience over social media with original blog posts, videos, and photos with genuine sentiments and you should see results.
Show how they can make a difference
Millennials have different priorities than boomers. Most millennials prefer to spend their money on experiences, rather than possessions. They want see the world and make a difference somehow. When marketing your fundraiser to millennials, show them why you need their help and how they can make a difference by donating to your charity.
Choose outbound over inbound marketing
You’ll have better results with millennials if you go with inbound marketing methods over outbound ones. This connects back to the point above about sharing authentic content over social media. Generate a buzz with high quality blog posts or a video that tugs on the heart strings, and you’ll appeal to those discerning millennial minds.
Millennials are a savvy bunch, and very different than previous generations because of how much technology has changed the game. But you can still get them interested in your fundraiser with these tips.