Online Fundraising For Schools

Online Fundraising For Schools

Are you considering an online fundraising for schools or class?  Concerned about safety?

Safety is of the utmost importance in school fundraising.  Parents, teachers and administrators have to be assured the choices they make will not only successfully raise funds, but are also in the best interests of student safety.

Online fundraising for schools has had huge success for many reasons:

• It’s cheap, and often free.
• It’s fast and easy.
• You never handle cash, order forms, deliveries or inventory.
• Parents can help out on their own time.
• There’s no need to organize everyone for a group meeting.

But is it safe?

Choosing Your Fundraiser

Each online fundraiser for schools is different, so it’s important to fully explore the one you’re considering to determine if it is appropriate for your students.

Let’s take a look at the Online Magazine Fundraiser from eFundraising.  We often recommend this fundraiser at USAFundraising because of how quick, easy and successful it is.

That said, our favorite part of this fundraiser is the safety factor.  Here are the safety features that make this a good online fundraiser for school:

• The magazines are family-friendly.
• Teachers can login and see each student’s activity.
• The system allows outgoing emails to invite friends and family, but no incoming.  This removes concern that a child will receive questionable emails through the fundraiser.
• Information is secure.  Any information a child, parent or teacher enters never leaves the MagFundraising system.  It is never shared or rented.
• There are no ads.  Some “family-friendly” fundraisers allow ads on their website.  Companies don’t always control the content of these ads, so there’s no guarantee they’ll be appropriate for children’s eyes.

These are a few things to look for when selecting your online fundraiser.

Some online fundraiser for schools ask users to enter their birthday, or require a parent’s email address for a child to register.  These are nice features to look for as well.  However, as there is no solid monitoring method, a child can easily enter false information without anyone knowing.

This is where you come in.

Communication is Key- Online Fundraising for Schools

As with any fundraiser, communication is key.  Parents must be made aware of the fundraiser.

Send letters home, speak to parents face-to-face or on the phone when possible, send letters by mail (since a letter in a child’s hands doesn’t always make it home), send emails and announce it in your school newsletter (if you have one).

In fact, email is where online fundraising for schools really gets its charm.  Many programs, like the Online Magazine Fundraiser, have built-in email systems that let you quickly and easily send information to parents.  Since the program is online and available 24/7, busy parents can read their email any time of day, and easily monitor their child’s participation at a time that’s convenient for their family.  It’s a great way to keep parents informed, and encourage them to take an active role.

The Bottom Line

When choosing an online fundraising for school, look for basic safety features like the ones discussed above.  These will give you a good foundation for a safe fundraiser.

The most important safety feature is you.  In the same way that you arrange for volunteers and chaperones at a candy bar sale, you need to arrange communication with parents to ensure safety is high on everyone’s list.

Online fundraising for schools can be a huge boost to your efforts.  And it’s certainly exciting for students who spend so much time online anyway.  Keeping safety in mind, online fundraising is sure to be a huge success for your school.

Check our guide for School Fundraising Etiquette and check our School Fundraising Survey or Know What is Online Fundraising.

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