Sports Fundraising: Keep it Simple with Registration Fundraisers
Guide for athletic leagues: Find out how to complete your fundraising in just one day with a unique registration day fundraiser.
Sports leagues around the country are getting ready for registration as spring gets closer. Fundraising with a large group like a sports league – especially when many of the adults that help with organizing are volunteers – should be as smooth as possible so everyone can focus on the game. Over the years, I’ve seen that the easiest league fundraisers happen right on registration day.
There are three ways to do a product fundraiser at registration. The first is just to hand out the product (for example, a box of candy) at registration and wait for parents to bring back the money, with the league covering the cost of the fundraising product in the meantime. This can work if you work in a small town where everyone knows each other, but you might end up with fundraising-frazzled nerves if you don’t.
The second way is for sports leagues to charge a fundraising fee to cover the cost of the product, and ask parents to bring in the profits on a predetermined date. This is better than option #1 because even if some of the parents don’t get around to fundraising, at least the league won’t lose any money from the product they purchased.
The third, and smoothest league registration fundraiser I’ve seen is completed in just one day. The idea is that you add a fundraising fee that right away covers the amount the league needs to raise, while giving parents a way to raise back the money. Here’s how you can break it down:
Example 1 – Candy Bars
Goal: Total profit of $6,000 for the league
Number of kids: 300
Profit required per child: $20
Recommended product: $1 candy bars (boxes of 50 bars each)
Summary: Charge a fundraising fee of $50 per child, give the box of candy to the parents, and they can raise back their fundraising fee at their own pace.
Example 2 – Scratchcards
Goal: Total profit of $20,000 for the league
Number of kids: 300
Profit required per child: $67
Recommended product: Scratchcard
Fundraising Fee: $77 (covers card cost of $10 plus $67 desired profit per shild
Summary: Charge a fundraising fee of $77 (cost $10 plus profit needed of $67), give the Scratchcard to the parents, and they can raise back the $77 fee PLUS an extra $23 they can keep to go towards their equipment or other fees.
With a pre-planned registration fundraising strategy, sports leagues can get fundraising out of the way from the get-go and focus on what’s most important throughout the season.