Sample Fundraising Letters – Asking for support

Sample Fundraising Letters – Asking for support

We’ve had many requests from our readers for sample fundraising letters, so we’ve decided to start a series of fundraising letter examples that focuses on the different types of letters you may need to write.

This article focuses on letters asking for support.  These can be donation request letters, volunteer request letters, or participation request letters.  We will provide a sample of each type with some pointers for you to create your own.

Before we begin, here’s a good way to organize your fundraising letters:

First paragraph: Introduce yourself, your group and your purpose for writing.

Middle paragraph(s): Provide more details about the work your group does, past achievements, goals for the future and how important donor/volunteer/participant support is (this can be divided into two paragraphs if need be).

Last paragraph: Explain exactly what it is you want your letter recipient to do, and how they can do it.

Donation Request Letter – Sample Fundraising Letters

Michael Allen
West Street Children’s Center
777 West Street
Cityville, NY 55555

November 12th, 2007

Sarah Johnson
987 Maple Avenue
Cityville, NY 55555

Dear Sarah,

Since 1982, West Street Children’s Center has provided thousands of children in our community with free access to counseling, after school tutoring, mentoring and recreational programs.  This access is made possible through the generous donations of community leaders like you.

Last year, your generous donation helped purchase new books for our growing library, fund a visit from a motivational speaker who spoke to the children about the importance of education, and helped us start a scholarship fund to help deserving children pay for college.  We also celebrated the high school graduation of 11 of our children; 7 of whom started post secondary studies this fall.  Without your generosity and support, none of this would have been possible.

This year, our goal is to raise $10 000 to purchase new sports equipment, and have the outdoor playing field cleaned up and landscaped for recreational use.  Studies have shown that children who participate in sports are more likely to succeed as adults.  We hope to give our children this advantage in life.

We hope you will join us once again in reaching our fundraising goal.  A simple donation can be made online at, or you can also send a check payable to West Street Children’s Center to:

West Street Children’s Center
777 West Street
Cityville, NY 55555

For more information, please contact me directly at m.allen@, or 555-123-4567.  We sincerely thank you for your time and continued support.


Michael Allen

Director, West Street Children’s Center

Tips to create your own:
– Don’t be afraid to state your purpose for writing in the opening paragraph.  You donors will appreciate your openness.
– Clearly state how donations can be made, and provide full contact details.  This is a good way to use your last paragraph.
– Share your organization’s successes and achievements over the past year.  Remember, your donors helped make them possible!

Volunteer Request Letter – Sample Fundraising Letters

St. Mary’s Church
123 Avenue Street
Cityville, NY 55555

November 12th, 2007

John Wilson
678 Roadway
Cityville, NY 55555

Hi John,

It’s that time of year again!  St. Mary’s Church is preparing for its annual spaghetti dinner fundraiser.  If you remember last year, our volunteer team had a great time serving up hearty spaghetti, yummy salads and delicious deserts.  We hope you’ll be joining us again this year!

Every year, this fundraiser raises much needed funds to help maintain the church building, continue our outreach programs and fund our growing youth group.  Last year, the proceeds allowed us to put new flooring in the gathering hall, as decades of church family gatherings made it necessary to retire the old flooring.  It was the help and support of volunteers like you who made that possible.  Without you, we are certain we would not have reached our goal.  This year, our goal is to raise $1000 for two stained glass windows to replace the old windows in the front of the church building.

To reach our goal this year, we need volunteers to prepare the meal in the kitchen, set up tables and chairs, serve food in the gathering hall, bring baked goods for desert and stay afterwards for cleanup.  If you are available to join our volunteer team this year, please contact Helen Smith at 555-345-6789, or add your name to the volunteer sheet on the church bulletin board.


Helen Smith

Volunteer Coordinator, St. Mary’s Church

Tips to create your own:
– Emphasize the concept of a team and teamwork to remind your volunteers of how great it is to be part of a collaborative effort.
– Be sure to specify what tasks you are asking volunteers to sign up for.
– Remind volunteers of how important their support it, and all the great things that have been accomplished as a result of their generous service.

Participation Request Letter – Sample Fundraising Letters

Tigers Softball
44 Community Way
Cityville, NY 55555

November 12th, 2007

The Baker Family
7878 19th Avenue
Cityville, NY 55555

Dear Baker Family,

Tigers Softball is gearing up for another homerun fundraiser and we need you!  This year, we’re selling Hebert $1 chocolate bars to raise funds, and we have a special treat for you if our goal is reached!

Hebert $1 chocolate bars come are certified peanut-free and are easy to sell because they’re so delicious and only $1 each.  We encourage you to sell to friends, family, neighbors and coworkers.  The funds raised will be used to purchase new uniforms for the Tigers.

As a special treat this year, Coach Bob has agreed to coach our home opener dressed in a clown suit if our goal of $800 is reached!

Please see Coach Bob at next Saturday’s practice to pick up your case(s) of Hebert chocolate.  We request a $20 deposit per case, which will be refunded upon return of funds raised.  You will have 2 weeks from the pick up date to sell your chocolate.


Jen Richmond

Assistant Coach, Tigers Softball

Tips to create your own:
– Including an incentive is a great way to encourage participation.
– Be clear about the details of the fundraiser, and provide tips your participants can use to make selling or participating easier.

Interested in more fundraising letter tips?

Get the complete guide to fundraising letters or find more tips and sample letters in  our Fundraising Letters section.

Check Sample Thankyou Letter

Did you hear?  We just released our first ever eBook – Nine Strategies to Increase Fundraising Confidence.

And you can get it FREE! Find out how to get your free eBook

Leave comment

Your email address will not be published. Required fields are marked with *.

Subscribe to our newsletter